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overhaul baby

whoa. it must be spring cuz there's a whole bunch of stuff going on at azaleas. and i'm not just talking about all the cute friggin things we're getting in everyday - overload!

i'm talking about the most subtle changes in the appearance of azaleas. like the new, gigantic 10 foot wall we just got in. we're 5 years old and it was time for a facelift. shhh! don't tell anyone and no, you can't touch!

we found some old photos of the wall and now you can see the evolution of our giant pegboard.


circa 2002... when we first opened, cindy lee and i hammered these memory boards into the wall to create a soft, boudoir feel.


circa 2004... before katsu grew his business to merchandise something like 200 donna karan shops in japan, he used to do our windows for fun. he thought we needed to go 3D and put up these new shelves for us. note the afro-ken doll on the top shelf wearing an eyemask. that's a good way to draw people into the store - not!



circa today! uber-carpenter (that word doesn't do this man justice!) lars created this pegboard with love and care. when not making things for us or doing the holiday windows at saks, lars goes down to new orleans to help rebuild the city - literally.


and voila! with actual springness!



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